Played a key role in developing engaging, interactive display ads that not only captured user attention but also drove conversions. One of the standout projects was an ad modeled after a dating app, where users could swipe left or right on various water heaters. This experience culminated in a compelling call-to-action that offered users a rebate and tax credit for upgrading their appliances. I led the design process, crafting creative assets and building a functional prototype in Figma. Collaborating with a motion graphics designer, we incorporated a dynamic animation that appears when a user "matches" with a water heater. Once the creative concept was approved, I worked closely with the agency Undertone to bring the final ad to life.
Additionally, I contributed to another Undertone partnership involving an interactive home tour. Users navigate through different types of homes, engaging with hotspots on appliances to learn more about energy-saving options. Despite inheriting the concept from a previous designer, I implemented numerous revisions to streamline the ad and enhance the user experience. Through extensive collaboration with Undertone and the account team, we successfully refined the ad’s scope while preserving its interactivity, ultimately gaining client approval for launch.
My work also extended to designing animated Pinterest ads for the Appliance Rebates program , as well as producing various banner ads that adhered to BGE’s brand guidelines, including color schemes, typography, and photography.
Finally, another large component of my work for BGE involved creating web banners of various sizes utilizing their brand palette and recommended styling.
