At the CROI conference, I provided design support for HIV.gov, creating conference and expo graphics that effectively communicated the brand’s mission. I collaborated with the account team to gain a deep understanding of the client’s goals and the conference audience, which informed my design approach. Leveraging Midjourney AI for initial concept art, I later refined the visuals using stock imagery for the final deliverables which also included video graphics such as title sequences and lower thirds art.
