No One Missed
No One Missed, is a collaborative offering by AstraZeneca and the LUNGevity foundation created to drive essential comprehensive biomarker testing in non-small cell lung cancer (NSCLC). Working alongside another designer, I helped craft the overall brand guidelines. From that point, we built out a series of digital and social media ads in various dimensions. Finally, I was tasked with crafting the responsive web page. Initially, AstraZeneca approved a slightly different website which was alot darker and featured infographics and a media center. Once LUNGevity entered the picture, the challenge was merging the two brands so that each could leave their footprints on the final result. We were able to find a solution by implementing LUNGevity’s color scheme into the site, which fortunately for us just happened to work well with the colors AstraZeneca had already approved.